As a fashion photographer, Liz Sunshine spends more time thinking about the way we dress than most
Based in Naarm/Melbourne, the 37-year-old has photographed Australian fashions at events and street style for more than a decade.
But her shopping advice is simple: “Slow down.”
“I lived my 20s in the decade of fast — fast fashion, fast trends, social media and online shopping — and I now think we are all starting to understand the implications,” she says.
The artist, documentary fashion and portrait photographer says, “dressing well doesn’t mean buying new clothes”.
“It means understanding who you want to be in the world and how clothes make you feel,” she says.
According to the Australian Fashion Council, more than 200,000 tonnes of clothing is being sent to Australian landfills annually and the government is considering regulating the industry to improve its recycling efforts.
Ms Sunshine says she believes in “the power of clothes to change how we see ourselves and our bodies” and clothing’s ability to represent a person and connect us to each other.
“I am also devastated by the social and environmental aspects of fashion,” she says.
Aside from being more sustainable, Ms Sunshine believes that “buying less clothes is potentially the key to building a signature style, having a better relationship with clothes and dressing in a more personally satisfying way”.
She realised her own relationship with clothes wasn’t great at the beginning of 2022.
“My thoughts and feelings around getting dressed were often negative and I had a constant influx of new clothes rotating in and out of my wardrobe.”
Ms Sunshine began tracking her behaviour, taking shopping breaks and journalling daily. Then, a year later, challenged herself to buy only 26 items in 12 months, halving her purchases from the previous year.
“Now I shop less than ever before, buy better pieces, am starting to wear vintage/pre-loved, and am learning new skills like embroidery,” Ms Sunshine says.
This year, Ms Sunshine says she’s “learning how to shop pre-loved”.
She says shopping online is her preferred option, favouring Vestiaire, eBay, Etsy, Facebook marketplace and vintage store accounts on Instagram.
She uses Pinterest to plan seasonal wardrobes and adds her clothing to a wardrobe app.
This “more measured approach” means she can spot gaps in her wardrobe and search specifically for that item, she says.
Ms Sunshine says there can be a lot of pressure to dress sustainably, and guilt if you’re not doing it, and hopes to be an example of incremental change.
“As long as I am buying less than the year before and taking time to think about why those pieces are important to me, I’m moving in the right direction.”
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