The Women’s Big Bash League (WBBL) is set to be truncated after Cricket Australia (CA) revealed a 10-year plan for women’s cricket on Tuesday.
The “Women and Girls Action Plan” revealed today confirmed that WBBL matches will be reduced to 40 as compared to a 56-game regular season previously.
Each team will now feature in 10 regular season fixtures rather than 14, with each club locking horns with three others twice but there will be no change to the three-game WBBL finals format.
However, a new state-based T20 competition will be introduced to make up for the reduction in WBBL games.
Star all-rounder Ellyse Perry stated that “public appetite for women’s sport is now indisputable” as he lauded the 10-year plan.
“Australian cricket has been at the forefront of the growth in women’s sport providing some of the best opportunities for players with resourcing and remuneration and it’s reassuring to know this commitment will not only be sustained, but greatly enhanced over the next ten years,” Perry was quoted as saying by cricket.com.au.
“With viewing audiences increasing, the public appetite for women’s sport is now indisputable and we would love to see major stadiums filled with fans for our international and WBBL games and more girls inspired to play cricket.
“It is also extremely important that the increased interest in women’s sport is reflected in sponsorship and broadcast deals, and I hope this plan will continue to drive this growth so that women’s cricket continues to thrive.”
CA also wants to ensure that at least 600,000 fans turn up for women’s cricket in Australia each summer by 2034. Last summer, the total attendance was 120,000.
CA also plans to increase total revenue from the women’s game to $121 million by 2034. At the moment, only five percent of total revenue is generated by the women’s game across Australian cricket.
A minimum of 40 per cent female representation in the Australian Cricket workforce, which includes executive and board membership, is also part of the plan.