Cricket Australia has unveiled its new plan to grow the game for women and girls, hoping the approach will increase revenue and participation in the sport. 

The Women and Girls Action Plan was announced on Tuesday with notable changes to the summer schedule.

The Women’s Big Bash League will be reduced to a 40-match regular season — in line with the men’s BBL — while a new domestic women’s T20 competition will be introduced.

The WBBL will have all matches televised, with half of the regular season games broadcast by the free-to-air Seven Network.

The plan sets out the following goals to be reached by 2034:

• 600,000 average annual attendance for all women’s cricket in Australia
• Growing total revenue from women’s cricket to $121 million (an increase of $100 million)
• Increasing participation by 5–12-year-old girls from 25,000 to 100,000
• $500 million invested in infrastructure for women’s and girls’ cricket
• At least 40 per cent female representation in key positions across Australian Cricket (including executives, boards and community cricket roles)
• Winning gold medals at the 2028 and 2032 Olympics

Two-time ODI World Cup winner Ellyse Perry said the new plan was vital to capitalise on the appetite for women’s sport.

“Sport at its very best is fully inclusive and it’s been a great privilege to collaborate with some of the best leaders in Australian sport on a plan that will ensure more women and girls are involved in cricket in every role,” she said.