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BMW to extend global tournament roster in becoming title sponsor of the Australian PGA Championship.

BMW to extend global tournament roster in becoming title sponsor of the Australian PGA Championship.

+++ Premium car manufacturer announces title partnership with the BMW
Australian PGA Championship +++ First edition with BMW to be held at
the Royal Queensland Golf Club from 21st to 24th November 2024 +++
First BMW event in the Southern Hemisphere and third on the DP World
Tour calendar +++



Munich/Brisbane. 
BMW will become the title partner of
the Australian PGA Championship, one of Australian golf’s two major
golf events, as of the coming DP World Tour season. This sees the
premium car manufacturer extend its commitment to excellent pro events
on an additional continent. The BMW Australian PGA Championship is the
third BMW tournament on the DP World Tour, alongside the
35th BMW International Open taking place in Munich this
week and the BMW PGA Championship at Wentworth near London. BMW is the
title partner of the PGA TOUR’s playoff tournament – the BMW
Championship – in the USA, and of the BMW Ladies Championship on the
LPGA Tour in South Korea.

The BMW Australian PGA Championship is locked in for Royal Queensland
Golf Club (Brisbane) from 21st to 24th November this year, the host
venue of the 2032 Olympic Games golf competition. The tournament is
one of the premier events on the Australian sporting calendar and will
be the opening tournament of the 2024/25 DP World Tour season. Min Woo
Lee of Australia has already confirmed he will return to defend his title.

“BMW has had a longstanding involvement in golf around the world for
over 40 years, and we are excited to extend our partnership with the
Australian PGA for such a prestigious Australian tournament. From the
US via Europe to Asia and now Australasia, you will find BMW wherever
golf is played and enjoyed through all major markets worldwide,” said
Wolfgang Buechel, CEO BMW Australia. “This is BMW’s first major golf
naming rights partnership in the Southern Hemisphere and builds on our
existing relationship as the official automotive partner of the PGA,
Golf Australia and the WPGA.”

Thanks to the co-sanctioning agreement between the Challenger PGA
Tour of Australasia and DP World Tour, this year’s BMW Australian PGA
Championship will again feature a world-class field, pitting the best
of Australia’s professionals against an international contingent of contenders.

“We are delighted to welcome BMW as the naming rights partner for the
Australian PGA Championship. They have had a wonderful influence on
Australian golf and our PGA Championship for many years and this
naming rights partnership takes their commitment to the next level,”
said Gavin Kirkman, PGA of Australia CEO. “BMW’s commitment to
excellence and innovation perfectly aligns with our values, and we are
confident that this partnership will contribute to the continued
success and growth of the championship.”

As well as being naming rights partner of the BMW Australian PGA
Championship, BMW is committed to supporting the future of Australian
professional golf. The company currently has partnerships with LPGA
Tour star Grace Kim and DP World Tour player Elvis Smylie.