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Australian Travel Gets Boost From Chris Hemsworth and Baz Luhrmann in New Qantas Campaign – IMDb

Australian Travel Gets Boost From Chris Hemsworth and Baz Luhrmann in New Qantas Campaign – IMDb

It’s a bird, it’s a plane, it’s…Australia in the Sky.

Qantas debuted its first new brand campaign in the North American market in a decade due to boosted demands for travel between the United States and Australia. The spots have noteworthy Hollywood pedigree thanks to local Aussie heroes Chris Hemsworth, Baz Luhrmann, Catherine Martin, and models Charlee Fraser and Jess Hart.

The Avengers star delivered the voiceover for the campaign, while the married filmmaking team acted as creative consultants and ambassadors on the campaign. Models Fraser and Hart appear in the campaign as do Qantas crewmembers. Filmed at the airliner’s Los Angeles hangar onboard an A380 aircraft, the campaign features scenes from famous locations around Australia including Sydney’s iconic Bondi Beach, Sydney Harbour, Melbourne’s Federation Square and the Great Barrier Reef.

“Like all Australians, I feel a great deal of pride in Qantas,…