Sephora is celebrating 10 years in Australia with the opening of a new store at Westfield Marion on Wednesday October 16th. This new location is the second in South Australia, following the first store in Rundle Mall which opened in 2019. Spanning a massive 447 square meters, Sephora Marion will have over 100 beauty brands, including favourites like Paula’s Choice, Rare Beauty by Selena Gomez and Rihanna’s Fenty Beauty.
The grand opening will kick off with a pre-opening party from 7am to 9am, with live DJ performances, beauty stations, and thousands of samples. The first 10 guests in line will have the chance to shop before the crowds arrive, and the first 600 people will receive a special Sephora gift bag. The first 100 of these will bags will include a tarte Amazonian Clay Face Palette, valued at $69.
“As we celebrate ten years of setting beauty trends in Australia, Sephora is excited to elevate the beauty landscape with the launch of our Westfield Marion store,” Mark O’Keefe, General Manager of Sephora Australia and New Zealand, said.
“As our second store in South Australia, this new location integrates beauty technology and digital elements with highly personalised experiences, redefining expectations for beauty retail.”
The Westfield Marion store will introduce digital elements like the ‘Skincredible’ app which offers dermatologist-endorsed skin analyses. The store will also include Beauty Studios with a variety of services to showcase the latest trends.
As the world’s leading global beauty retailer, Sephora operates in 34 markets and employs 52,000 staff. With a network of over 3,000 stores and nearly 500 brands, Sephora connects customers with premium beauty products through both physical and digital platforms.
“The excitement surrounding our 10th anniversary and the new Westfield Marion location reflects our commitment to innovation and community engagement in Adelaide,” Mark O’Keefe said.
Sephora invites all beauty lovers to visit the new store at Westfield Marion on Wednesday October 16th and be part of the exciting celebration!
What: Sephora
Where: Westfield Marion
When: Opens at 9am on October 16th (pre-opening party begins at 7am)
For more information, visit the Sephora Events Page and Westfield Marion’s website.
