In the age of digital transformation, traditional advertising has often been overlooked—and understandably so. Online advertising has reshaped marketing by giving brands valuable consumer insights, allowing for precise targeting and tracking—something that billboards and print advertising have never been able to offer. Against this backdrop, four young founders from Perth saw an opportunity: to bring the intelligence of online ads into the traditional advertising space. This vision led to the creation of Shiine, Australia’s first digital mobile billboard.

Adaptive Advertising for the Modern Consumer

Mounted on the rooftops of rideshare vehicles, Shiine leverages the extensive routes and high-traffic hotspots covered by Uber drivers. From Perth’s bustling CBD to major venues like Optus Stadium, Shiine’s mobile billboards tap into the natural flow of city life, transforming everyday rides into dynamic points of engagement.

Eager to gain insights into viewer engagement, the team developed a way to capture prospective Device IDs within each car’s viewing area. This data allows advertisers to understand important audience segments of who is exposed to their ads, adding a new layer of insight to traditional advertising. With this new data Shiine is helping advertisers make informed decisions, unlocking the potential for brands to measure their impact in ways that traditional methods could not.

Building on this data intelligence, Shiine customises each billboard’s content based on the vehicle’s live location. Just as online ads are served with specific targeting, Shiine’s billboards dynamically adapt to their surroundings, changing content to suit the area and reach specific demographics. Broadcasting with precision, enhancing each ad’s relevance and impact.

Expanding Access and Impact