Tennis Australia’s focus on inclusivity, community, new ways to play and diverse talent pathways have shaped tennis into one of the country’s favourite sports. It’s a powerful and versatile platform on which marketers can drive impact for their brands.

Tennis in Australia is more than a sport. It’s a catalyst for change that is part of the fabric of Australia. Becoming a beacon for equal pay, creating a stage for every community to shine, knocking down the walls so that everyone can play, and forging our nation’s champions on the global stage.

With a mission to become the country’s most played sport, tennis presents a canvas for brands to create partnerships that reach further, connect more meaningfully, and ultimately drive longer-lasting impact for their brands.

Our year-round participation and performance programs can be reshaped to amplify our brand partners’ values and deliver their business goals.

1. Reshape the Game for all Australians

A sport as inclusive as tennis is hard to find – and, for decades, Australian tennis has been at the forefront, creating positive change towards a more inclusive world. Today, our sport is both a longstanding example of a sport where male and female athletes receive equal pay and a game made for players of all abilities.

Brands can partner with Tennis Australia as it continues to reshape the game for underrepresented groups – building new, game-changing initiatives that empower women and girls, Pride, All Abilities, and First Nations people.

2. Reshape the Game for grassroots communities

For years, Tennis in Australia has been a meeting place for social groups of all ages – a shared culture that bridges boundaries between people. The connections created between clubs, players, and programs ensure every Australian feels empowered to hit the court.

From Hot Shots Tennis which inspires kids to pick up their first racquet, to the volunteers, Court Hire bookings, and sustainable initiatives that grow our sport– Tennis Australia can help brands become household names within a network as vast as the country itself.

3. Reshape the Game with new ways to play

Part of becoming the nation’s most-played sport is making sure everyone can find a way to play. As a continual innovator of the game, Tennis Australia is supporting new disciplines that bring a wider range of demographics into our sport.

POP inspires teens to hit the court. Cardio Tennis gets Australia’s lapsed players moving again. Padel is the closest tennis gets to extreme sports, and Pickleball is the world’s fastest growing sport. Brands can play a meaningful role in developing these new formats, connecting them to passionate new audiences while shaping a healthier, happier Australia.

4. Reshape the Game for the champions of the future

From grassroots to Grand Slams, Australia has always nurtured the legends of our sport, providing pathways to greatness for every athlete. Now, with Brisbane 2032 in sight, Tennis Australia’s pro and performance pathways are in full swing – propelling players like Alex de Minaur and Emerson Jones towards the top. A testament to our country’s coaches and Tennis Australia’s relentless ability to produce world-class tennis champions.

The opportunity to develop, grow, and own the stories of tennis’ next generation of champion talent is rare. For brands, it’s a chance to create stories that reverberate around the world before, during and after Australia’s journey towards the Olympic games.

Every moment of tennis in Australia shapes culture, improves access, builds communities, and forges the country’s future champions.

But Tennis Australia is always focused on what comes next. So now, to supercharge the impact tennis can create, we’re transforming the court into Australia’s most powerful platform for meaningful partnerships – reaching beyond the court to every community in the country.

Ready to dive deeper into how tennis can drive impact for your brand? Get in touch with Tennis Australia now, or visit reshapethegame.com.au.