Football Australia has announced a significant partnership with Hahn, giving the beverage company naming rights to the Australia Cup for three years starting in 2025. This agreement will rebrand the competition as the “Hahn Australia Cup.”

The Australia Cup is notable for its extensive reach, involving over 750 senior community clubs nationwide. This partnership aims to strengthen Hahn’s connection with Australia’s football communities, emphasising a shared commitment to the sport’s development.

Football Australia CEO James Johnson said “The Hahn Australia Cup represents more than just a football tournament; it brings together grassroots players, officials, fans, and communities from across the country in a shared celebration of the game. This partnership with Hahn, one of Australia’s most popular beer brands, aligns perfectly with our vision for the Australia Cup, and we’re excited about the impact this collaboration will have on Australian football.”

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