“This partnership with the Australian Open marks a critical step in our globalisation efforts, showcasing our commitment to sports and innovation,” Senior Vice President of Haier Group and Chairman and CEO of Haier Smart Home Li Huagang, said.

“The Australian Open, as one of the four Grand Slam tournaments, aligns perfectly with Haier’s commitment to bring consumers worldwide more creations and possibilities, as well as groundbreaking smart home solutions.”

The Australian Open spirit of innovation also aligns with Haier’s brand position, “More Creation, More Possibilities.” Guided by four decades of innovation, Haier is committed to delivering a better living experience, with smart appliances designed to save time, preserve freshness, and simplify chores.

During the Australian Open, Haier will introduce unique brand experiences through both online and on-site activations, reflecting its commitment to leadership in the home appliance industry.

Haier also looks forward to supporting grass-roots tennis clubs across Australia as part of the push to get more people playing tennis.