The governing body for the sport of golf in Australia, Australian Golf has announced a sponsorship deal with an Australian liquor store chain, Liquorland.

Liquorland, which has over 800 outlets around Australia, has become a major partner of Golf Australia and its premier event, the ISPS HANDA Australian Open, as part of an extended three-year collaboration.

The Liquorland Lounge, a premium engagement within the 19th fan experience zone at Kingston Heath Golf Club on Melbourne’s renowned Sandbelt, is the highlight of this collaboration during the ongoing ISPS HANDA Australian Open. The aforementioned lounge, which overlooks the renowned 10th tee and fairway, will establish a new standard for fan experiences by combining golf, premium drinks, and a dynamic social scene.

Guests can sample the tournament’s official beverages, which range from award-winning James Busby wines to the well-known Canard-Duchêne from France’s picturesque Champagne region.

Furthermore, Australia’s beverages expert will also sponsor the PGA of Australia, the Challenger PGA Tour of Australasia, the BMW Australian PGA Championship at Royal Queensland, and the Australian WPGA Championship at Sanctuary Cove.

Michael McDonald, Chief Commercial Officer for PGA of Australia and Golf Australia, said, “We are delighted to welcome Liquorland to Australian Golf’s family of partners as we continue to experience significant growth in both the professional and amateur sides of the game. We’re looking forward to collaborating with Liquorland to enhance our Summer of Golf, particularly with their upcoming Liquorland Lounge activation at the ISPS HANDA Australian Open. Their support will also assist with achieving our goals at both the PGA of Australia and Golf Australia where we are dedicated to enhancing the game.”

Coles Liquor Chief Executive Officer Michael Courtney, said, “We’re proud to be a major partner of Australian Golf for the next three years. Golf is a sport that resonates with many for the social connection it brings to players and spectators alike. This partnership is a fantastic opportunity to marry our favourite drinks to an iconic celebration of sporting excellence as the temperature and tournament heat up. We look forward to welcoming visitors to our Liquorland Lounge at the ISPS HANDA Australian Open, where guests can raise a glass with the finest Champagne from Canard-Duchêne and the rich flavours of James Busby wines while enjoying the fine foods offered throughout the tournament.”