With Boxing Day just weeks away, it’s time to prepare for one of the biggest sale events on Australia’s shopping calendar.

While the festive season is in full swing and the presents under the tree are still waiting to be unwrapped, savvy shoppers know that the post-Christmas discounts are where the real excitement lies.

Boxing Day sales are famed for delivering jaw-dropping deals on everything from tech and appliances to fashion and homewares. And although the 2024 sales haven’t officially kicked off yet, we’re already anticipating some record-breaking bargains.

In years past, we’ve seen discounts on top brands like Dyson, Samsung, Sephora, Adore Beauty and more. So, if there’s something you’ve been eyeing all year, chances are good you’ll find it for less come December 26.

Now’s the time to start plotting your shopping strategy. Create that wishlist, set your alerts and bookmark this guide – we’ll have all the details on where to find the best deals as soon as they go live. A little preparation now will make navigating the Boxing Day rush so much smoother.

1. What we’d buy from the Boxing Day sales 2024
2. What we expect to see in the 2024 Boxing Day sales
3. When is Boxing Day in 2024?
4. Is Boxing Day bigger than Black Friday?
5. How long do Boxing Day sales last?
6. How should you prepare for Boxing Day?
7. Why trust us?

Table of contents:

What we’d buy from the Boxing Day sales 2024

While the official Boxing Day sales haven’t launched yet, we’ve rounded up some of the top items on our wishlist, along with a few great picks that are already discounted.

Garmin Venu Sq fitness and health smart watch

$348.94 (usually $429) at Amazon

This Garmin watch could easily become your new favourite accessory. It tracks your health, keeps you connected, and lets you leave your wallet at home thanks to its contactless payments. The only thing we’re left wondering is what can’t it do.

“I had a generic smart watch and upgraded to this, mainly as it had an integrated GPS, and a far better app (that also syncs with an online account),” wrote a five-star reviewer on Amazon. “It works really well; the sleep tracking, GPS, stress, body battery and of course the notifications on your wrist all work well. Battery life is fine – about two weeks-ish until I need to recharge.”

Colours: Grey/slate, black/slate and moss/slate

Key features:

• Clear, bright display with an always-on mode
• Monitors sleep, heart rate, stress and hydration
• Includes over 20 sports apps like yoga, swimming and cycling
• Offers preloaded workouts and custom workout options
• Built-in GPS and music player
• Smart notifications for calls, texts and social updates
• Contactless payment option with Garmin Pay

Dyson Airwrap i.d. multi-styler and dryer in strawberry bronze/blush pink

$849 at Dyson

The Dyson Airwrap i.d. multi-styler combines the iconic performance of the original Airwrap with app-smarts and new attachments, making styling easier and more tailored to you. From sleek blow-dries to bouncy curls, it’s designed to master any style – and look great while doing it.

“Best hair styler I’ve ever used,” said a reviewer who left five stars. “So easy to have great looking hair, and is gentle on my hair too.”

Another added: “I bought this three weeks ago. I am a hairdresser by trade with two bad shoulders. This product is an absolute Godsend – it’s amazing. My mouth was wide open in shock when I used it for the first time. I haven’t used all the attachments yet but from what I have…OMG you would think I spent hours at the hairdresser – and it seriously took me 10-15 minutes. Best investment ever.”

Colour: Strawberry bronze/blush pink

Key features:

• Intelligent curling sequence personalised through the MyDyson app
• Six versatile attachments, including the new conical barrel for root-to-tip curls
• Precision airflow with the blade concentrator for sleek styles
• Includes a presentation case and detangling comb
• Complimentary personalisation
• Live updates and maintenance reminders

Also available at:

Apple AirPods Pro (2nd generation) with MagSafe case

$289 (usually $399) at Amazon

Apple products rarely go on sale – especially the AirPods – so if you spot a discount, we think it’s worth snapping up ASAP. With immersive sound, advanced noise cancellation and adaptive audio that adjusts to your environment, these AirPods are designed to fit seamlessly into your day – whether you’re commuting, working out, or just tuning into your favourite playlist.

One reviewer described the AirPods as a “game-changer in the world of wireless earbuds,” praising the active noise cancellation for its ability to keep them fully immersed in music and calls.

“The sound quality is crystal clear,” they added. “With rich bass and balanced tones that enhance my listening experience. I love the customisable fit with the different ear tip sizes, ensuring they stay secure and comfortable during extended use.”

Colour: White

Key features:

• H2 chip for stellar sound and adaptive EQ
• Active noise cancellation and transparency mode
• Adaptive audio adjusts to your environment
• Dust, sweat and water-resistant design
• MagSafe charging case with a speaker and lanyard loop
• Four sizes of silicone ear tips
• Find My app compatibility

Also available at:

With cutting-edge ThermoSync technology, this mattress from Emma Sleep is designed to regulate temperature for a cooler, more restful night’s sleep. Named Best Cooling Mattress of 2024 by Bestmattressau.com, it uses advanced materials to keep you comfortable year-round.

“My back pain is relieved by sleeping on this mattress,” wrote a reviewer at Emma Sleep. “It is very comfortable – not too soft and not too firm.”

Sizes: Single, king single, double, queen and king

Materials: Breathable UltraDry cover, ThermoSync foam, Aerofoam, memory foam, supportive base foam and pocket springs

Key features:

• ThermoSync technology for consistent temperature control
• Voted Best Cooling Mattress of 2024
• Graphite-infused foam to combat overheating
• Designed to minimise motion transfer
• Washable UltraDry cover
• Multi-layer construction with memory foam and pocket springs
• 150-night trial

Yves Saint Laurent Black Opium EDP 30ml

$99.40 (usually $142) at Adore Beauty

If there’s any fragrance that knows how to make an entrance, it’s Black Opium. This cult favourite is daring yet refined, blending the sweet allure of vanilla with the boldness of black coffee. One spray, and you’ve got a signature scent that’ll have everyone asking what you’re wearing.

“I get stopped by strangers when I wear this,” said a five-star reviewer. “It lasts a fairly long time throughout the day too.”

“This fragrance has been my all time fave since I purchased it,” added someone else. “I always get compliments on smelling good. It’s a beautiful scent. I’d never get sick of it.”

Sizes: 30ml, 50ml and 90ml

Key features:

• Amber vanilla fragrance with a coffee-driven twist
• Sweet yet spicy with hints of white florals and orange blossom
• Contrasting notes of coffee, vanilla and pink pepper
• Available in multiple sizes
• For a deeper scent, try Black Opium Extreme ($114.10, usually $163)

Also available at:

Antler Clifton expandable carry-on luggage in taupe

$149.50 (usually $299) at Antler

The Clifton is everything you could possibly want from your suitcase, with each feature designed to last longer and function better than ever before. Made with durable polycarbonate, it’s built to withstand the demands of travel while staying lightweight and moving around like a dream.

“Perfect for a weekend getaway,” wrote a reviewer who left five stars. “It’s got great storage and great security too. It’s also handy that it feels secure and can battle any scars it would get whilst travelling through airports. I got mine on sale, and although it is pricey it’s worth it. I’ve had my last Antler from the early ’90s passed down to me for forever and I wanted an upgrade. A great upgrade it was indeed.”

Colours: Taupe and black

Sizes: Carry-on with expander, expander carry-on set, medium and large

Material: Polycarbonate

Key features:

• 56 x 35 x 23cm (cabin size)
• Lightweight at just 2.9kg
• Lifetime warranty with a 28-day return policy
• TSA-approved combination lock
• Double-spinner wheels for quiet, smooth movement
• Twist-grip handle
• Scratch-resistant, colour-fast design

De’Longhi Magnifica fully automatic coffee machine

$498 (usually $999) at The Good Guys

The De’Longhi Magnifica is compact yet packed with features to satisfy your caffeine cravings. From a creamy cappuccino to a robust espresso, it’s all available at the touch of a button. The built-in grinder also keeps every cup fresh and full of flavour.

This machine boasts multiple five-star reviews, with one person writing: “This machine is fantastic. Easy to set up, looks good and the coffee is beautiful. Easily adjusted to produce a strong coffee which I love. Can’t fault it.”

Another said: “Reliable as always, our last Magnifica lasted 14 years. This updated model doesn’t disappoint. For espresso and long black drinkers from bean to cup it is amazing, with the handy steam frother there for when milk drinkers come over, simple. Great value and it looks stylish too.”

Colours: Black

Key features:

• Compact design
• Customisable aroma and coffee quantity
• Manual milk frother for creamy foam
• Twin-shot system for two espressos at once
• Freshly ground coffee with adjustable grinder settings
• Thermoblock technology for ideal brewing temperature
• Removable drip tray for easy cleaning

Also available at:

What we expect to see in the 2024 Boxing Day sales

While the exact 2024 Boxing Day deals are still under wraps, if last year’s sales are anything to go by, you can expect similar savings across all your favourite categories.

For now, we’re rounding up some of the best offers we saw last year to give you an idea of what to expect.

Best Boxing Day deals for fashion in 2023

• Kathmandu: Save on outdoor essentials, from camping gear to duffel bags
• Levi’s: Save 30% sitewide
• Peach Underwear: Enjoy up to 80% off on premium lingerie and sleepwear
• The Outnet: Score additional savings on already discounted designer pieces
• Target: Up to 40% off
• SSENSE: Up to 60% off selected items
• Princess Polly: Up to 80% off already marked down items
• Big W: Hundreds of items discounted
• adidas: Grab savings on streetwear and performance sneakers
• Myer: Shop top brands like Marcs, Seed, Piper and Miss Shop for less
• Taking Shape: Take 30% off full-priced styles
• The Iconic: Selected discounts on a range of styles
• City Chic: 50% off all swimwear
• Andie Swim: Treat yourself to stylish and high-quality swimwear this season
• David Jones: Save big on both Australian and international labels
• LSKD: Enjoy discounts on modern athletic and streetwear collections

Best Boxing Day deals for beauty in 2023

• Dyson: Save up to $550 on select items
• MAC: Enjoy 30% off selected products
• Sephora: 15 to 60% off makeup, hair and wellness
• YSL: Get 20% off sitewide for luxury beauty essentials
• BodyBlendz: Save 25% storewide on self-care products
• SSENSE: Up to 60% off selected items
• Target: Up to 40% off
• La Roche-Posay: Take 25% off sitewide on skincare products
• David Jones: Save big on both Australian and international labels
• LOOKFANTASTIC: Savings on top beauty brands like Olaplex, GHD and Virtue
• Lumin: Discounts on premium men’s skincare
• Big W: Hundreds of items discounted
• Adore Beauty: Save up to 50% on clearance products
• Vida Glow: Spend $50 and save 15%, or spend $150 for 25% off
• CurrentBody: Shop savings on advanced beauty tech
• Lancome: Get 20% off across the entire site
• tbh skincare: Bundle up and save on skincare essentials

Best Boxing Day deals for homewares and furniture 2023

• Eva: Save up to $375 on premium mattresses
• Hommey: Save on beachwear, throws, cushions and more home essentials
• Emma Sleep: 55% off mattresses and more
• Canningvale: 55% off everything with code ‘TAKE55’
• Adairs: Take 25% off all full-priced items for your home
• Sleep Republic: Get great deals on high-quality mattresses and accessories
• Yinahla: Get 20% off with code ‘BOXINGDAY’
• Freedom: Everything on sale with up to 60% off
• David Jones: Save big on both Australian and international labels
• Temple & Webster: Various savings sitewide
• Koala: Save on sofa beds, mattresses and more
• Target: Up to 40% off
• Big W: Hundreds of items discounted
• Bed Threads: Take 20% off everything and up to 35% off bedding bundles
• James Lane: Up to 50% off selected items during the Summer Sale
• Miss Amara: Shop risk-free rugs at discounted prices
• Bedsndreams: 25-50% off everything
• Amazon: Savings across beauty, fashion, lifestyle and more
• Aura Home: Enjoy discounts on luxurious linens, towels and homewares

Best Boxing Day deals for jewellery, shoes and accessories in 2023

• July: Spend $300, save $30; spend $600, save $100; and spend $1000, save $200
• Vans: 20-50% off selected footwear styles
• Target: Up to 40% off
• Big W: Hundreds of items discounted
• David Jones: Save big on both Australian and international labels
• Arms of Eve: Treat yourself to beautiful jewellery pieces
• Sol Sana: Save on chic and stylish footwear
• Cosette: Get great savings while splurging on designer pieces
• Specsavers: Take $20 off selected eyewear

Best Boxing Day deals for tech and appliances in 2023

• The Good Guys: Huge range of deals on whitegoods, appliances, TVs, laptops and more until January 3
• Dyson: Up to $550 off vacuums, air purifiers and hair tools
• The Good Guys: Major discounts on appliances and tech
• Myer: Up to 50% off
• KitchenAid: Savings on mixers and more

Best Boxing Day deals for travel and luggage in 2023

When is Boxing Day in 2024?

Boxing Day in 2024 falls on Thursday, December 26. As always, it lands the day after Christmas, giving you the perfect excuse to keep the festive spirit going – whether you’re hitting the shops, hunting for online deals, or just enjoying a bit of post-Christmas pavlova.

Is Boxing Day bigger than Black Friday?

Boxing Day is one of the biggest post-Christmas sales events, with steep discounts across everything from fashion to tech. It’s known for marking the final opportunity to grab big bargains before the year wraps up.

While Black Friday may lead the charge in pre-Christmas savings, Boxing Day takes the cake for those who want to use their gift cards or stock up for the year ahead.

Retailers also tend to slash prices when clearing out end-of-year inventory, so Boxing Day is also a great chance to scoop up everything you didn’t get for Christmas or treat yourself to something special after a long year.

How long do Boxing Day sales last?

Boxing Day sales typically start on December 26 and can last anywhere from a few days to up to a week, depending on the retailer. Many stores continue through to the New Year, with some extending their sales well into January.

If you’re hunting for the best deals, it’s worth keeping an eye on online shops, as some promotions may shift or be updated during the sale period.

How should you prepare for Boxing Day?

Getting ready for Boxing Day can mean the difference between scoring your dream item or missing out, so here are four steps to help you prepare for the biggest post-Christmas discounts.

Set your budget and stick to it

Boxing Day sales make it easy to overspend, especially with all the tempting deals. The key is to set a budget ahead of time. Decide how much you’re willing to spend in total and break it down by category or specific items. This way, you’ll be able to make savings without the regret later.

Make a shopping list

Don’t just wing it – get organised! Whether you’re buying gifts, treating yourself, or updating your home, making a list will keep you on track. Jot down what you’re looking for and whether it’s fashion, tech, or homeware. This will help you stick to your goals and avoid impulse buys.

Research big-ticket items

Planning to splurge on something like a new appliance or tech gadget? Now’s the time to do your homework. Look into different brands, compare prices and read reviews. Being well-informed will help you get the best value for your money when the sales begin.

Set up your online shopping strategy

If you’re shopping online, the early bird gets the worm. Familiarise yourself with your favourite retailers’ websites and consider creating accounts and saving your payment details for quicker checkout. Add items to your cart ahead of time so you’re ready to checkout as soon as the deals go live – stock tends to sell out fast!

Why trust us?

Here at The Australian Women’s Weekly, we’re dedicated to bringing you accurate, up-to-date information backed by thorough research. Our team is committed to curating the best advice, product recommendations and insights to help you make informed decisions.

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Shopping Producer

Tiarne Blackwell

Shopping Producer

With a Bachelor of Journalism from the University of Wollongong, Tiarne spent the early years of her career honing her writing skills at publications like BEAUTYcrew, beauyheaven, Bounty Parents and BEAUTYDIRECTORY. Now, as a Digital Content Producer for The Australian Women’s Weekly, Women’s Weekly Food, Better Homes & Gardens and New Idea, Tiarne crafts content across beauty, fashion, homes, food and more. Her eight years of writing experience and love of shopping translate into articles that help readers find the best products (at even better prices!). Beyond the digital world, Tiarne enjoys unwinding with her dog, indulging in her love of baking, putting her beloved air fryer to good use and watching hours of mind-numbing television (balance is important). These passions shine through in her writing, making her your guide to living well – at home, on a plate and beyond.