While Australia triumphed over India to regain the Border-Gavaskar Trophy over the weekend, Liquorland’s four-year partnership with Cricket Australia was also a winner.

It was the first time Australia has won the trophy since 2014 after securing 162 runs on day three of the fifth and final Test against India.

As part of its partnership Liquorland is an Official Partner across men’s and women’s international cricket and is bringing Tinnies beer to official Cricket Australia Events and Hospitality.

The triumphant Australian team were snapped with Tinnies in hand as they celebrated in the dressing room after their win.

Across the full Test series, total crowd attendance was 837,879, with millions more watching around Australia and the world. Day one’s crowd at the SCG was 47,998, breaking the 2003/04 day one crowd of 44,901.

When the partnership was launched, Liquorland General Manager of Customer Loyalty Mia Lloyd (below) said she was proud to be launching the historic partnership between two much-loved Aussie brands.  

“Liquorland has been serving Australians for over 50 years and is proud to be there for our customers’ memorable moments,” she said.

“As one of the country’s most-loved sports that’s full of memorable experiences, we’re thrilled to partner with Cricket Australia and welcome our first-ever national sporting partner.”  

Cricket Australia Executive General Manager, Broadcast and Commercial, Stephanie Beltrame said the partnership would have a positive impact on the sport with both organisations united in bringing Australians together in a memorable and responsible way.   

“We are delighted to welcome Liquorland to the Australian cricket family and are thrilled to be their first national sporting partner,” Beltrame said.  

“Our partnership with Liquorland will enable us to collaborate over the next four years to find imaginative and responsible ways to enhance cricket’s great occasions.”

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“We look forward to working closely with Liquorland to help fans create those special moments and are excited about our plans for the summer of cricket.”