Looking to learn what you need to know about the latest new products from Callaway? These handy thumbnails will keep you up to date on the company’s new releases across all club and ball catetgories.
Callaway Elyte Drivers: The Callaway Elyte drivers look to maximize distance by combining the most productive aspects of a forgiving, lower spin head design with an aerodynamically sleek shape—two design paradigms that typically work at cross purposes. The range includes models designed with smoother curves, distinct weights, varying adjustability, higher forgiveness and, most notably, face thickness patterns each targeting specific player types. Fueled by a new carbon composite matrix in the crown and sole, that range includes the forgiving and fast Elyte, the high-launching and maximum forgiveness Elyte X, the super-lightweight Elyte Max Fast and the compact, low-spinning tour model Elyte ◆◆◆. Elyte, Elyte X, Elyte Max Fast, $600, Elyte ◆◆◆, $650. Available for pre-sale Jan. 17, at retail Jan. 24.
Callaway Elyte Fairway Woods: The Callaway Elyte fairway woods, all five of them (Elyte, Elyte X, Elyte Max Fast, Elyte ◆◆◆ and Elyte Ti), make use of distinctive internal and external elements to optimize launch and spin for different golfer types. Internally, a bridge-like structure weighted with heavy tungsten sits low and forward within the head to add launch and speed while reducing spin. Externally, all the models feature a stepped sole design that provides relief on the back half of the sole to reduce turf contact area by nearly 60 percent. Elyte, Elyte X, Elyte Max Fast, $350, Elyte ◆◆◆, $400, Elyte Ti, $450. All available for pre-sale Jan. 17. Elyte, Elyte X, Elyte Max Fast, Elyte ◆◆◆ at retail Jan. 24. Elyte Ti at retail Feb. 21.
Callaway Elyte Hybrids: The Callaway Elyte hybrid lineup (Elyte, Elyte X, Elyte Max Fast) solves the challenge of unhittable lower-lofted irons with two key technologies. First, there are unique-to-each-model face designs, all based on thousands of average golfer swings. Second, and certainly no less informed by all that swing data, the company reengineered its adjustable hosel design to incorporate more flexibility in lie angles. The swing data suggested that the proper lie angle resulted in more face center impacts than any other fitting change. $300. Available for pre-sale Jan. 17, at retail Feb. 7.
Callaway Elyte Irons: The new Callaway Elyte iron line (the standard Elyte, the more forgiving Elyte X, the lighterweight Elyte Max Fast and higher-launching Elyte HL) feature numerous shared technologies. Among them is a face made from a high-strength stainless steel that allowed Callaway engineers (with an assist from artificial intelligence using real-player data) to create a thinner face for more speed while creating a tighter dispersion pattern. To assist sound and feel, the company’s hallmark urethane microspheres were used within the hollow-body clubhead. $150 per iron. Available for pre-sale Jan. 17, at retail Feb. 7.
This article was originally published on golfdigest.com