Brisbane has a new star attraction, and it’s turning the city blue(y). Bluey’s World, an interactive family-friendly experience, has just opened its doors, inviting fans of the hit children’s TV show into the Heeler family’s world for the first time.

Bluey, the animated blue heeler pup who’s won the hearts of children and adults around the world, has become an Australian icon. Her tales of imaginative play, family adventures and everyday life in Brisbane have not only made her a household name but have thrust the Queensland capital into the international spotlight. Now, the new, one-of-a-kind experience offers an opportunity for fans to step directly into Bluey’s animated universe, blending reality with the magic of the show.

The 70-minute guided experience takes place at Brisbane’s Northshore Pavilion, a custom-built 4,000 sq m building on the Brisbane River in the city’s Northshore-Hamilton district. It begins with small groups being led by a magical fairy (from the Fairies episode) into a recreation of the Heeler family home, instantly recognisable with its red roof and iconic Queenslander style. From here, the whole experience – led by a brought-to-life garden gnome – is a carefully crafted journey into the world of Bluey, Bingo, Bandit and Chilli, packed full of hands-on activities, interactive games, puzzles to solve and immersive sets.

Unlike typical theme park-style attractions, this experience is less about flashy rides and more about encouraging kids to engage in imaginative play and teamwork – just like Bluey and Bingo do. The storyline draws directly on the show, with more nods to iconic episodes like “Keepy Uppy” and “Magic Xylophone”.

Life-size recreations of iconic show settings include the Heeler living room, Bluey and Bingo’s cubby and bedroom, and the backyard (complete with a huge poinciana tree). Beloved characters drive the experience’s storyline, from Chattermax to Unicorse, and there are enough Easter eggs and tiny details to enthrall the most avid Bluey fan.

After the hour-long experience, visitors have another 60 minutes to order a spring roll or pizza from the Golden Crown Takeaway, browse the gift shop and play at the indoor playground inspired by Bluey’s Brisbane neighbourhood.

A local creation, loved worldwide

Bluey’s success is a point of pride for Brisbane. Created by Joe Brumm and produced by local studio Ludo for ABC Kids (it’s co-commissioned by ABC Children’s and BBC Studios), the show has achieved a level of global recognition rarely seen for Australian children’s programming. It’s now broadcast in more than 60 countries and has become a favourite on streaming platforms like Disney+. Bluey’s World feels like a celebration of this achievement; a love letter to the show’s fans and a nod to Brisbane’s creative talent.

“Bluey’s World being staged right here in Brisbane is a match made in heaven,” said Andrew Powell MP, Queensland’s Minister for Environment and Tourism, and Minister for Science and Innovation. “Queensland is Bluey’s home for real life and we’re expecting the economic impact of Bluey’s World to be immense, with hundreds of thousands expected to attend and more than $18m [pumped] into the local economy – numbers which we know will grow as word spreads of just how special this event really is.”

For Brisbane locals, the Bluey Experience will be a welcome addition to the city’s family attractions, offering a new way to spend a day out with the kids while celebrating a beloved home-grown success story. For travellers from further afield, it’s a chance to connect with a show that’s become a global sensation and to see the real-life inspiration behind the animated scenes. Whether you’ve come to meet Bluey and Bingo in person or to explore the imaginative sets and activities, the experience captures the joyful spirit of the show and the city itself. In the end, it’s not just an attraction – it’s an invitation to play, imagine and see the world with a little more wonder, just like Bluey would.

Bluey’s World is produced by BBC Studios and HVK World, and supported by the Queensland Government.