The Australian Open and M&M’S Australia have announced a multi-year partnership which will see M&M’S named as the Official Confectionery Partner of the Australian Open.

In January, M&M’S will launch Australia’s first pop-up M&M’S store at the Australian Open, offering fans the chance to immerse themselves in the brand’s colourful world.

M&M’S Melbourne will be the brand’s unofficial eighth store in the world and the first in the Southern Hemisphere, taking inspiration from the likes of M&M’S New York, London, Las Vegas, Shanghai, Berlin, Disney Springs and Mall Of America.

Visitors to M&M’S Melbourne will have the chance to capture a shot with the entire M&M’S gang or showcase their tennis skills by posing for their best ace shot alongside beloved M&M’S characters; Red and Yellow.