With celebrity ambassadors, inclusive appeal, and focus on social interaction and fun, Pickleball continues to grow in popularity.
Beyond the court, research shows that pickleball offers profound health and happiness benefits. Studies reveal that the sport promotes physical fitness and fosters meaningful social connections, particularly in later life, contributing to overall wellbeing and joy, making it a perfect fit for the Australian Open, renowned as the “Happy Slam.”
“This is a great addition for the Australian Open, the sport that makes you happier finding a home at the Happy Slam,” said Tennis Australia Chief Tennis Officer Tom Larner.
“Pickleball is a sport for everyone, and its rapid growth globally highlights its unique ability to connect people of all ages and backgrounds. By bringing pickleball to the AO, we’re embracing the future of racquet sports and providing an incredible experience for players and fans alike.”