The Australian Open 2024 saw the major sporting event tap into new technologies to widen its audience reach, insights into player performance and content creation, with tools adopted for France’s own Roland Garros.

The major tennis event took place at the start of this year and tapped into Infosys’ AI-based tools to enhance the experience for fans via digital technologies.

At the time, Craig Tiley, CEO of Tennis Australia, and Australian Open Tournament Director said, “For the past six years, Infosys has helped Tennis Australia to raise the bar and serve up new experiences for fans using digital technologies. We’re excited to see the leaps being made with AI at AO 2024.

“AI is enabling new dimensions of interactivity for fans and insight for players, not to mention the speed and scale it brings to our content delivery.”

Raghavan Subramanian, associate vice president and head of the Infosys tennis platform told Digital Nation platform used included AI Bracket Challenge, Match Center and Infosys AI Videos.

These tools were more recently integrated into the French Open, known as Roland Garros, which sees roughly 633,222 spectators attend.

“These innovations were designed to make the Roland Garros experience more engaging and informative for a wider audience,” Subramanian said.

Subramanian added at Roland Garros 2024, that the focus was “on using AI to enhance the digital experience for fans, players, coaches and media.”

Results seen from the platforms included enabling fans to “create artistic renditions of famous Roland Garros posters using generative AI.”

“This led to increased interest and interaction with the tournament’s history and users were empowered to explore the power of generative AI and bring out their artistic side,” Subramanian said.

Subramanian added fans could also see “side-by-side video comparisons and real-time performance analytics.”

“This tool helps users dissect and understand gameplay nuances for their serves and groundstrokes.”