Prolific Australian PR guru Jai Evans has died at the age of 43.

His body was found in his luxury Sydney apartment in Darlinghurst on Wednesday, a police spokesperson said.

In a brief statement to 7NEWS.com.au, police said a report is being prepared for the coroner.

Know the news with the 7NEWS app: Download today

“Officers from Kings Cross Police Area Command will prepare a report for the information of the Coroner regarding the death of a 43-year-old man at a unit in Darlinghurst on 4 September 2024,” a spokesperson said.

“Police will not be making any further comment about the matter.”

The Daily Telegraph reports there were “no apparent suspicious circumstances”.

Friends took to social media to remember Evans, with Bondi personality Dan Wootton sharing news of his death.

“RIP Jai Evans. Another beautiful friend was taken much too soon before his time,” he wrote.

“Your vibrant energy and eagerness to help was second to none.

“Rest easy Jai. Love you mate.”

Evans founded his own company called Evans Media in 2005, and worked to create PR strategies.

According to his LinkedIn profile, Evans has worked across Sydney as an advertising manager, publicist, magazine publisher and editor.

The media guru was friends with many Aussie socialites, including actress Lara Worthington and e-commerce figure Anastasia Fai Kogan.