Looking to learn what you need to know about the latest new products from Callaway? These handy thumbnails will keep you up to date on the company’s new releases across all club and ball catetgories.

Callaway Paradym Ai Smoke drivers: The Callaway Paradym Ai Smoke family of drivers features four distinct faces designed through big data, machine learning and artificial intelligence, all fueled on the details of some 250,000 swings of golfers of all types. Each model mixes varying degrees of adjustability and precise weight distribution tailored to how the drives of certain player groups fly. That weight savings is made possible by a body made almost completely of carbon composite, aside from the face. That face is designed with specific thicknesses, and sworls and edges, creating “micro-deflections” that can do everything from enhancing off-center ball speed to optimizing spin and launch. All models retail for $600.

Callaway Paradym Ai Smoke fairway woods: The Callaway Paradym Ai Smoke family of fairway woods is vast, featuring 18 options across four distinct models. Those choices are so specific because the designs are built on distinct platforms developed through the analysis of thousands of swings. Fundamental to each of those offerings are the unique face designs that maximize distance and ball-flight needs for four golfer groups, ranging from tour players to grandparents. All models retail for $350.

Callaway Paradym Ai Smoke hybrids: The Callaway Paradym Ai Smoke threesome of hybrids uses faces designed with the assistance of artificial intelligence algorithms that analyze how different golfers deliver the club to the ball. Based on thousands of swings, the variable thickness faces accentuate ball flight to optimize distance, dispersion and trajectory. The three heads offer distinct shapes, sizes, internal mass and overall weights to provide specific player benefits. All models retail for $280.

Callaway Paradym Ai Smoke irons: Callaway’s latest irons line—the Paradym Ai Smoke—combines advance machine learning with big data. The result is a face designed with a unique topology for every iron that creates a series of sweet spots across the face. The line features three models geared towards specific player types. The standard Ai Smoke targets average to high swing speeds; the Max Fast is for those needing to generate more swing speed and launch; and the HL model is for players who need a height boost. All models retail for $143 per iron.

Callaway Chrome golf balls: Callaway’s three new tour-level balls—Chrome Tour, Chrome Tour X and Chrome Soft—reveal new strides in speed thanks to an improved core formula, and in aerodynamics thanks to a new dimple pattern. The latter mixes the company’s trademark hexagonal and pentagonal shapes with spherical dimples to increase stability in flight. The Chrome Tour (“a softer, more penetrating version of Chrome Soft X”) and Tour X (the fastest ball in the lineup with the most greenside spin) target elite players, while the Chrome Soft provides the proven softer feel of the company’s most popular model with higher flight and longer total distance for what Callaway’s team calls “the aspirational player looking for a tour quality ball.” All three models retail for $55 per dozen.

This article was originally published on golfdigest.com