The Masters Tournament is a showcase of skill, strategy, and sportsmanship! But when it comes to broadcasting rights, the stakes are just as high. On July 17, Foxtel Group secured a multi-year extension with Augusta National Golf Club, sending shockwaves through the golf community. The question on everyone’s mind: how would this deal affect the US audience? The answer is a resounding ‘Not at all’!

Golf fans in the United States breathed a sigh of relief, as the deal will not affect their viewing experience. The agreement solely concerns the broadcast rights for the Australian market, ensuring that Foxtel remains the exclusive home of the Masters Tournament in Australia.

Adam Howarth, Foxtel Group Director of Content Acquisitions and Sports Partnerships, stated, “Golf remains an important part of our sport schedule and we remain the undisputed home for golf in Australia as the official broadcaster for all the major tours across the world.” 

The deal came as a delightful opportunity for golf enthusiasts, as it ensures that the Masters will continue to broadcast in Australia. Moreover, Foxtel’s commitment to world-class golf content is evident in this partnership, nearing the two-decade mark. Its 4 million subscribers can enjoy every round of all four Golf Majors, including the Masters, US Open, The Open Championship, and PGA Championship, making Foxtel and Kayo Sports the ultimate destinations for Australian golf fans.

With this extensive coverage, golf enthusiasts can catch all the excitement on those greens while having snacks and drinks on a cozy couch. This deal probably marks an even more significant increase in fan following from down under!

Moreover, Fox Sports’ extensive golf coverage includes various international tournaments, including the Ryder Cup, LPGA Tour, European Tour, Asian Tour, Ladies European Tour, and Solheim Cup. Apart from global events, the TV company focuses its attention on domestic events, as well. Golf Australia, PGA of Australia, and WPGA are some local events featured on Foxtel.

With the US audience unaffected, the spotlight turns to the advantages the deal brings to Australian golf enthusiasts.

Enhanced coverage added for Foxtel Australia’s subscriber base 

While the deal is a significant win for Australian golf fans, it also highlights Foxtel’s dedication to innovation in sports broadcasting. The agreement provides its subscribers with a new and exclusive feed, in 4K UHD from the iconic Amen Corner, adding yet another intriguing experience. Moreover, the deal solidified the company’s position as the home of golf in Australia with an unparalleled approach.

Adam Howarth further emphasized the importance of golf in Foxtel’s sports schedule, as he puts it, “We continually build on this commitment and are delighted to be, once again, adding additional feeds and content for our subscribers bringing them closer than ever to all the action.”

Foxtel subscribers now get additional access to the exclusive coverage of Augusta National’s amateur tournaments. The features include the Asia-Pacific Amateur Championship, Latin America Amateur Championship, and the Augusta National Women’s Amateur. 

Australian golf fans win big with the extension of the Masters broadcast deal! What’s your say on the extended arrangement? Tell us in the comments section below.