Over the next five years, the initiative will deliver free tennis programs in these cities, offering a structured and supportive environment where young participants can develop not only their sporting skills but also essential life skills such as resilience, teamwork and social connection. Through this collaboration, Emirates and the ATF aim to break down barriers, providing these young people with the resources and opportunities they need to thrive.
“We are delighted to continue our longstanding partnership with Emirates, which has been a cornerstone of the Australian Open and Tennis Australia for more than a decade,” Australian Open Tournament Director and Tennis Australia CEO, Craig Tiley said.
“This renewed commitment reinforces the vital role Emirates plays in connecting our players, people and events to the rest of the world.
“We are especially pleased to announce the new Emirates’ Force for Good initiative, which alongside the Australian Tennis Foundation, will provide opportunities and support for disadvantaged young people across the country.”
More details about the Emirates’ Force for Good initiative will be announced in the new year.
“We are excited to join forces with Emirates to support social impact initiatives across Australia,” Executive Director, Australian Tennis Foundation, Vicki Reid said.
“The multi-year partnership will uplift and support tens of thousands of disadvantaged young people through the power of tennis.”