Football Australia and Paramount Australia have entered into a multi-year, multi-platform media rights agreement that extends through to 2028. The deal, brokered in partnership with IMG, will see Paramount Australia broadcast over 100 international football games featuring either the CommBank Matildas or Subway Socceroos, with at least 50 games on free-to-air television.

The agreement includes exclusive rights to the FIFA Women’s World Cup Brazil 2027 and covers all CommBank Matildas and Subway Socceroos friendly matches, all AFC Tournaments, and the Australia Cup Finals through to 2028. This will make Network 10 and Paramount+ the exclusive home to all Australian Women’s Senior National Team matches for the next four years, including the FIFA Women’s World Cup Brazil 2027, up until the LA 2028 Summer Olympics.

The Men’s Senior National Team matches, including all AFC Asian Qualifiers (FIFA World Cup 2026 Asian Qualifiers Final Round) except the FIFA World Cup 2026, will also be broadcast.

Paramount said the agreement, brokered by Football Australia in partnership with IMG, ensures that Australia’s national sporting teams will be available to 96% of Australian homes.

“It brings unprecedented exposure to our national teams and provides fans with unparalleled access to the CommBank Matildas and Subway Socceroos,” said James Johnson, CEO of Football Australia. “Innovation is the cornerstone of our approach to sustaining and expanding the influence of Australian football. Reacquiring the Asian Football Confederation (AFC) National Team rights and securing the broadcast rights to the FIFA Women’s World Cup Brazil 2027 are strategic moves designed to maximise control over our content, enhance fan accessibility and unlock new revenue streams.”

Beverley McGarvey, President of Network 10 and Paramount Australia’s Head of Streaming and Regional Lead, echoed Johnson’s sentiments, stating, “Australian football fans are the winners here. Never before have fans had such incredible access to the sport they love, ranging from the A-Leagues all the way through to premium international games broadcast on the one free-to-air network and on one of Australia’s fastest growing streaming platforms.”

The AFC General Secretary, Datuk Seri Windsor John, expressed his satisfaction with the extended partnership, “The AFC is pleased to extend our partnership with Football Australia, which ensures that our world-class competitions will continue to receive the best possible coverage across Australia as we aim to elevate viewership to new heights.”

Dale Levin, SVP & Head of Commercial, APAC for IMG’s media business, highlighted the benefits for fans. “Now fans can enjoy exclusive CommBank Matildas and Subway Socceroos coverage on one network for the first time, and also follow the journey of the next generation of Young Matildas and Socceroos.”

The deal also includes exclusive behind-the-scenes content, interactive fan engagement opportunities, and social media initiatives as part of its comprehensive coverage.