This partnership paves the way for Football Australia and Hahn to build a lasting relationship as the “Official Beer of the Australia Cup”. Through this partnership Football Australia and Hahn will work together to continue to grow the Australia Cup and provide new opportunities for football fans to engage with the competition. Hahn is one of the fastest growing beer brands in Australia, with consumers enjoying it’s no-compromise offering. Hahn’s range of low and zero carb beers allows drinkers to make a “mindful choice” without sacrificing taste, making it a great option for footballers wanting to keep active and enjoy a beer with teammates afterwards.

Lion Australia Managing Director, James Brindley, said: “We’re incredibly proud to partner with Football Australia as the official beer and naming rights partner of the Australia Cup. The Hahn Australia Cup is a competition that pits park footballers against professionals in the ultimate David vs Goliath matchup. Aussies love to back an underdog and every year the Australia Cup delivers ‘Cupsets’ that engage and inspire players and supporters alike. Hahn is here to celebrate the on-field moments that forge lifelong bonds and become the stuff of legend in months and years to follow. We look forward to raising a Hahn with the players, coaches, and communities that bring this tournament to life each year.”

This partnership ushers in an exciting new chapter for the Australia Cup, celebrating the vibrant community spirit of Australian football and creating unforgettable experiences for fans, players, officials and supporters.