The Australian Fashion Council has announced that it will be stepping in to run fashion week following the departure of IMG.

Launched in 1996, Australian Fashion Week (AFW) has become an institution for Australian businesses to get their start in the industry and showcase their designs to the world.

Last week, IMG, a New York-based global entertainment company and owner of the event since 2005, announced its fashion business would be exiting Australia, leaving the status of AFW in limbo.

On Monday, seventy members of the Australian fashion industry gathered in front of the Sydney Opera House to announce that next year’s event will proceed as planned in Sydney in May 2025, governed by the Australian Fashion Council (AFC), following a call to action from the Council.

The AFC is the peak body for the Australian fashion and textile industry. Its members are Australian-founded or majority-owned businesses involved in producing fabric, clothing, footwear or accessories, and individuals that contribute creatively and economically to the Australian clothing and textile industry.

According to the AFC, under their leadership with a new not-for-profit model, and with the support of the NSW Government, AFW can evolve into a platform that elevates Australian designers on the global stage, benefits designers, and prioritises the unique needs of local industry that generates over $28b for the Australian economy.

The not-for-profit model will see it fall into line with other globally renowned fashion weeks like Milan and Paris.

“The time has come for Australian fashion to be represented by those who know it best—our own community,” said Marianne Perkovic, Chair AFC.

Through close collaboration with its members and partners, the AFC aims to deliver a truly inclusive and empowering event that showcases Australia’s creative talent and landmarks to the world, enhancing the visibility, positioning, and international demand for Australian fashion.

Designers backing the move include brands Camilla & Marc, Aje, Zimmermann, Sportscraft, Cue and many more.

“As the representative voice of Australia’s fashion and textile sector, the AFC has the insight, commitment, and industry focus to lead AFW that truly reflects the strength, resilience, and creativity of our industry,” Jaana Quaintance-James, Chief Executive Officer of the AFC said.

“Fashion Week is so much more than runways and high heels—it’s a vital creative platform that shines a global spotlight on Australian fashion, driving our $28 billion economic powerhouse. This industry employs over 500,000 people, predominantly women, and supports an export trade that generates more revenue than wine.”

“Our vision is to create an event that not only celebrates our incredible talent but also positions Australian fashion as a global leader, delivering meaningful economic and social benefits for our industry and beyond.”