Legendary Australian entertainment icon and PR and talent expert Jai Evans died on Sunday aged 43.
A source told Daily Mail Australia on Friday that Jai was found dead in his luxury Sydney apartment in Darlinghurst the day before.
The cause of Jai’s death is currently unknown.
Bondi fitness entrepreneur Dan Wootton confirmed the heartbreaking news in a statement on social media.
‘RIP Jai Evans. Another beautiful friend taken much too soon before his time,’ Dan wrote, alongside a beaming photo of Evans.
‘Your vibrant energy & eagerness to help was second to none. Rest easy Jai, love you mate.’
The Sydney-based PR guru had over two decades of industry experience in public relations.
He founded his own business called Evans Media in 2005, and worked with hundreds of media companies to help with their PR strategies.
Legendary Australian entertainment icon and PR and talent expert Jai Evans died on Sunday aged 43. Pictured with Lara Worthington in 2005
Throughout his celebrated career, Jai worked as an advertising manager, publicist, magazine publisher, editor and all-round public relations expert.
Jai helped many Australian key media players – including Channel Nine, Sky News, News Limited, BRW and Vogue – achieve their marketing goals.
The media guru also had a host of Australian A-List stars he called friends, including actress Lara Worthington and E-commerce queen Anastasia Fai Kogan.
He also briefly had an acting career, appearing in an episode of long-running soap opera Home and Away in 1997.
Jai was found dead in his luxury Sydney apartment in Darlinghurst on Thursday. The cause of death is currently unknown. Pictured with E-commerce queen Anastasia Fai Kogan in 2015
Earlier this year, he advised Pedestrian about some of the challenges the Married At First Sight cast might experience after being plunged into the spotlight.
‘Navigating the social media landscape can be particularly tricky for controversial MAFS figures,’ Jai began.
‘This is because brands and businesses can be hesitant to deal with someone who appears to have compromised credibility.’
If you or anyone you know is experiencing mental health issues contact Lifeline on 13 11 14 or Beyond Blue on 1300 224 636.
The Sydney PR guru had over two decades of industry experience and founded his own business Evans Media in 2005. Pictured with events manager Lucia Labbate in 2008