MALAYSIA strengthened its foothold in Australia by participating in the Franchising & Business Opportunities Expo in Melbourne from Aug 17 to 18.

Hosted by the Malaysia External Trade Development Corporation (Matrade), the Malaysian pavilion showcased well-known brands such as Richiamo Coffee, Smart Reader Kids, Deemcee, Sunbest, IrisPro and Craft.

Representing diverse sectors such as food and beverages, education, health and beauty, and protective solutions, these brands highlight Malaysia’s innovative spirit. The show plays an integral role in the growth of Australia’s dynamic franchising and small business industry.

Malaysian exporters looking to explore opportunities in the Oceania market can reach out to Matrade Melbourne at melbourne@matrade.gov.my for market updates, contacts and business opportunities.