Media & Entertainment Consumer Insights 2024
- by Admin
- November 1, 2024
Uncover the Future of Australian Media & Entertainment!
Our 13th edition of Media & Entertainment Consumer Insights takes you on a journey through this ever-changing digital landscape.
Join us as we explore the trends, behaviours, and shifts defining the Australian media and entertainment consumer’s journey in 2024.
Our comprehensive research features insights from a survey of 2,000 Australians across five generations. This year’s report focuses on:
- Media Consumption Habits: Where Australians spend their time and what media they consume
- Subscription Trends: The changing landscape of subscriptions, including numbers, spending, and management
- News, Trust, and Diversity: Our level of trust in media channels, and how that drives preferences for news and social media
- Audience Engagement: The various ways audiences interact with content and advertising
- Love of Sport: How sport remains a core part of the Australian media experience.
Download this year’s edition to dive deeper into these insights and stay ahead of the curve!