Flavoured Tequila brand Neurita has partnered with Coles Liquor to launch the brand in Australia this month.

Neurita Tequila will launch in Australia on 8 October and will be available at Liquorland and First Choice liquor stores nationwide, and through Coles Liquor’s e-commerce channels.

The brand was founded by Lucy Smith, a New Zealand-born and previous Australian resident. Neurita Tequila was born from a desire to fill a gap she saw in the spirits market.

Smith said: “During lockdown, I witnessed friends and influencers in Australia creating Margaritas at home and proudly sharing their creations on social media. As life resumed, Margaritas evolved into a chic symbol of stylish nights out.

“I realised that the Tequila market was missing a brand crafted for women, focusing on flavour, taste and effortless elegance.”

Tequila is the fastest-growing spirits category in Australia, boasting a CAGR of 5.24% between 2022 and 2028 and rapidly gaining popularity.

Margaritas reign supreme as Australia’s top trending cocktail, reflecting a growing consumer interest in flavourful, high-quality spirits.

Neurita’s naturally flavour-infused Tequilas are crafted in Casa Orendain, Mexico.

Bottled at 35% ABV, the range was designed for the modern cocktail enthusiast and offers an alternative to triple sec in Margaritas.

In addition to the Australian market, Neurita Tequila is available in the UK and France, as well as in travel retail in partnership with Gmax.

The brand has garnered 15 industry accolades in under two years, including a Silver medal at The Tequila & Mezcal Masters 2024.

Neurita has also been shortlisted for the Tequila Brand of the Year title at The Spirits Business Awards 2024.

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