WELCOME to the new look Fishing World.
Since its inception in 1969, Fishing World, formerly The Australian Angler and The Australian Angler’s Fishing World, has had its fair share of mastheads. Some of the alterations were minor, while others carried the magazine through changes in name, editors, fishing styles and ownership.
The previous masthead had been a fixture on Fishing World magazines, digital and social platforms for almost 30 years!
It’s a highly recognisable brand and the decision to alter the brand didn’t come lightly.
But times have changed and the media landscape in 2024 compared to 1994 is hardly recognisable.
Thankfully, while ownership of this iconic media brand changed last year, Fishing World lives on and this year celebrates its 55th anniversary.
Our annual Summer print edition is in the works and investment into our digital platforms, video, podcast and social presence has increased. And there’s more to come… In other words, we adapted and will continue to adapt to ensure Fishing World thrives for another 55 years!
The latest hand sketched masthead/logo pays homage to Fishing World’s legacy in a fresh new style.
That’s enough about us! Fishing World wouldn’t exist without the readers and over the next few months we’re planning on launching several ideas to build a closer connection with our loyal followers. Stay tuned!
We hope you like the new Fishing World!