Tour validation” has been a staple of Titleist’s product introduction process for decades. That makes the introduction of 10 new Scotty Cameron putters at this week’s Sony Open in Hawaii not only notable for who might put the flat sticks in play, but also as a sneak peek for to what may find its way to retail stores in the coming months.

The prototype putters, with various head and neck configurations, including mallets and blades, are noteworthy as they provide a departure from previous Cameron putters with cutouts and thick, black-striped horizontal alignment lines.

Although a departure for Cameron, the look is familiar to Austie Rollinson, senior director for putter R&D for Titleist, who spent the bulk of his career at Odyssey where such designs were common.

Paul Vizanko, Scotty Cameron’s director of putter fitting & player development, along with tour reps Drew Page and Brad Cloke are at Waialae Country Club in Honolulu this week to work with players as they test the new models and begin to dial-in their setups.

“Tour validation is an important part of our R&D process,” Vizanko said. “We’re excited to be out here showing new product that we’ve been working on with players behind the scenes for the past year. Sound and feel play a huge role in distance control and overall putter performance, which all translates into confidence. These new designs deliver the craftsmanship we’ve always been known for, while elevating performance and technology to a new level.”

And possibly a new line at retail, too. Stay tuned.

This article was originally published on golfdigest.com