The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.5 million people, according to Total News Publishing readership figures released by Roy Morgan today.

The premium business masthead has experienced four consecutive quarters of growth across its Total News Publishing audience, with 985,000 people reading a print edition of the Financial Review in the past four weeks. 

Highlighting the strength of the Financial Review’s digital offering, 78% of AFR readers engage with the masthead’s online publication, which has once again grown since last quarter – the fourth consecutive quarter of online growth. 

The Monday to Friday print edition recorded annual growth of 9% year-on-year, for an average issue readership of 268,000, while the AFR Weekend Saturday print edition recorded quarterly growth with a readership of 182,000. 

The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 500,000 – compared to its direct competitor Wish that has had a readership drop of -20% year on year. Fin! Magazine has also seen quarterly and annual growth (8% and 10% respectively). 

Editor-in-chief James Chessell said: “These results reflect the high quality and award-winning journalism in The Australian Financial Review. With our focus on growing our subscriber base, our digital strategy continues to gain strength as is evidenced by nearly 80% of our audience engaging with our sites.”

Nine’s Total Publishing assets reach a de-duplicated audience of 16.02 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. Readership figures from Roy Morgan show news now reaches 21.7m Australians aged 14+ each month, with strong readership across every profile group.

Source: Roy Morgan Research, All People 14+ for the 12 months ending June 2024. All audience data is based on the last 4 weeks averaged over the 12 months to June 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, August 19, 2024