Mumbai: Podcasts have emerged as a popular medium for engaging content, and India is no exception to this trend. Amidst the thriving podcast culture, cricket fans are finding new and innovative ways to connect with their beloved sport. As the ongoing ICC T20 World Cup generates its usual buzz, one podcast, in particular, stands out for its unique blend of humour and cricket insights: The Grade Cricketer.
Hosted by Sam Perry and Ian Higgins, The Grade Cricketer (TGC) podcast has carved a niche for itself in the cricketing world. The podcast offers an authentic and refreshing take on cricket, combining sharp wit with in-depth analysis. This distinctive style has struck a chord with cricket enthusiasts, especially in India, where an impressive 62 per cent of their listeners are based.
TGC has hosted a range of cricketing legends and celebrities, including Glenn Maxwell, Shane Watson, Steve Smith, and Brian Lara, among others. Though they never crossed paths on-field, Ian Higgins’ background in Law and Sam Perry’s in communications have helped them illuminate the rich, dark underbelly of cricket. With trademark irreverence, they chronicle as it really is, with all its complex social dynamics and masculine by-play. In a nutshell, they are fans who say it like it is and that’s what differentiates them from the rest of the publishers out there. Their fans love the original approach and their numbers validate their approach.
TGC’s influence extends beyond traditional media. They command an audience of over 800,000+ on social media and have a highly engaged YouTube channel with over 289K subscribers. Their content has amassed over 36.2M video views and 81.7M+ impressions, demonstrating their strong engagement metrics. Notably, TGC’s average engagement rate of 3.46% per video on YouTube is significantly higher than the platform’s average of 0.40%.
Indiantelevision.com caught up with Sam Perry and Ian Higgins, where both shared their story on the inception behind the podcasts, the memorable experience during the show and much more…
Edited excerpts
On the story behind the inception of The Grade Cricketer podcast
Pez (Sam Perry) founded The Grade Cricketer, which began as a Twitter account in 2011. Soon after a few friends became involved in creating content, including Higgos (Ian Higgins). We expanded the character first through the medium of books, followed by a podcast. Since then, the podcast has become the centrepiece of the venture, but we’ve developed our work through video on YouTube, TV, and live shows.
On striking the balance between entertaining and informing your audience
It’s just a reflection of our personalities and our personal experience of playing cricket. While we love the game, it is naturally unforgiving, so humour is a very helpful lens through which to cope with the pain it inflicts. That said, the humour wouldn’t work if it wasn’t underpinned by hard-won insights. We both played the game for decades, chasing the dream of playing for Australia, accruing homespun knowledge about how it works and, importantly, how it feels.
On Indian cricket fans resonating the most with
We’ll never fully know, but I don’t think it differs too much from other audiences. There’s a lot of cricket narration focused on dry insights and statistics – which is great, by the way. But many cricket fans prefer humour with their cricket, which TGC caters for.
On sharing a memorable moment or episode from the podcast that had a significant impact on your audience
The opportunity to interview Harsha Bhogle for an hour, in-person, was very special to us and resonated with our audience. Harsha has a deep understanding of not only contemporary Indian cricket, but also Indian history, society and culture. For two Australians looking to better connect with and understand the context of Indian cricket, we were truly grateful to receive his knowledge.
On the podcast changing your perspective on cricket and its community
The central, satirical conceit of The Grade Cricketer is that Australian cricket is superior to all else, and we view the game accordingly. Fortunately, or otherwise, doing this show has given us an authentic appreciation of the extent of people’s love for the game, all around the world, and particularly in India.
On your future plans for The Grade Cricketer podcast
We’d just like to continue providing joy and entertainment for anyone who likes humour with their cricket. And who knows, maybe there’s a documentary out there comparing Australia’s main fields with India’s maidans.