For most, golf is a passion, but for many others it’s also a business.

The golf industry is large and diverse, ranging from tour professionals and media companies, to travel and retail equipment sales.

So how does the game stack up in the world of sports business and what are the similarities – and differences – to other sports? Richard Gillis’ takes on LIV, the media environment, the long-term viability of TV as a financial support and much more are intelligent and thought provoking – whether you are in the golf business or not.

LISTEN TO THE FULL EPISODE HERE