All news is good news for Jason Day and Malbon. It’s become a major tradition at this point. Wear something a bit out there, draw the ire of Golf Twitter, make some headlines and sell a lot of clothes. Rinse, repeat.

This week at Pinehurst is no different, with Day’s Friday fit sure to cause chaos. Hopefully, the USGA won’t pull an Augusta National and ask Day to change his look, but you never truly know when Malbon is involved.

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Day and Malbon Golf previewed the upcoming Golf & Cycle Collection the golfer is going to model this week at the US Open, and it really runs the gamut. Thursday, Saturday and Sunday scripting all seem like reasonable, no-nonsense looks from the brown tee with embroidered chest art to the light blue vest that we’ll (hopefully) see in contention on Sunday. But when it comes to drama, Friday is the easy standout.

Adorned with a vintage MALBON across the chest, this silicon zipper pull jacket is sure to drum up some takes and controversy. It looks like it should be worn while working the pit crew at the Indy 500, not while teeing off in North Carolina.

We’re not totally sure how long he’ll even be able to wear the heavy jacket as the temperatures are going to reach the low 90s by the end of the week. It’s going to be tough to putt drenched in sweat, looking like you just got out of the pool.

MORE: Jason Day says Augusta National asked him to take off his ‘busy’ sweater vest

This article was originally published on golfdigest.com