Australian cricket superstar Usman Khawaja is at the centre of Prime Video’s latest campaign via Leo Burnett.

As the new home of ICC World Cup Cricket in Australia, the campaign coincides with the ICC Men’s T20 World Cup, which is live from June 2-30. 

The creative dramatises the way cricket fever can take hold of a nation, spreading excitement – game by game, fan by fan until everyone gets caught up in the event. The film follows Khawaja as he realises the ‘cricket fever’ has taken hold of his own street.

It comes after Prime Video announced Khawaja as its ambassador for its ICC Men’s T20 World Cup broadcast just last week. 

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The clever campaign aims to differentiate from the category and connect with cricket lovers through a shared fanaticism of the sport, with cricket references abound for casual and superfans alike. It will run across TV, BVOD, YouTube, Social, OLV and owned channels.

Prime Video is the exclusive Australian broadcaster of the Men’s and Women’s Cricket World Cups, the T20 World Cups, the Champions Trophy and the World Test Championship Final until 2027. 

Cricket fans across Australia will have exclusive access to all matches in every tournament of elite ICC competition, including the ICC Men’s T20 World Cup. 

This is at no extra cost to a Prime membership and is available as part of new customers’ free 30-day trial. 

Campaign Credits:
Hushidar Karas – Head of prime video ANZ
Olly Wilton – senior sports program manager
Hwei Loke – head of marketing
Anna Saunders – senior brand manager
Charli Hoffmann – campaign manager 

Leo Burnett Australia
Andy Fergusson – national chief creative officer
Tim Woolford – group creative director
Tommy Cehak – group creative director
James Beswick – associate creative director
Rowan Foxcroft – associate creative director
Catherine King – chief strategy officer
James Walker-Smith – general manager
Gemma Cox – group business director
Jack Asimus – senior business manager
Libby Spark – senior integrated producer
Rachael Sparks – project manager
Tiffany Wilson – senior designer

Production:
Director – Ariel Martin
Production company – Scoundrel
Executive producer/founder – Adrian Shapiro
Executive producer – Kate Gooden
Producer – Alex Tizzard
DOP – Aaron McLisky
Post – Arc Edit
Editor – Luke Haigh
Colourist – Ben Eagleton
Online – Jamie Scott
Sound and composition – Massive Music