Virgin Australia has become the launch partner for a new suite of modern technology solutions developed by Sabre Corporation in partnership with Google.
The carrier has announced a phased implementation of SabreMosaic as part of a long-term IT and GDS distribution deal agreed with the US provider of tech solutions to the aviation sector.
The transition to SabreMosaic will see the adoption of more than 40 products to enhance the airline’s retailing capabilities and strategy through a phased approach over the next two years.
Adoption of SabreMosaic Air Price IQ and SabreMosaic Ancillary IQ, part of the Offer Management suite, has already begun.
Sabre said this initial phase will “set the stage for a transformative retailing experience” and added the partnership is a “significant milestone in the airline’s journey towards modern retailing”.
SabreMosaic is the product of a partnership Sabre has forged with tech giant Google to drive innovation and harness the potential of emerging technologies like Artificial Intelligence.
The platform provides a data intelligence toolkit to help airlines modernise and make more informed, data-driven decisions as they transform their ecommerce and digital retailing capabilities.
Roshan Mendis, chief commercial officer of Sabre Travel Solutions, said: “Building on our decades-long partnership, Sabre is proud to collaborate with Virgin Australia as our launch partner for SabreMosaic, which is our revolutionary platform designed to transform airline retailing.
“We aim to empower Virgin Australia to deliver a personalised, dynamic travel experience that will set a new standard in the industry. This collaboration marks the beginning of a new era, as SabreMosaic is now available to airlines worldwide.”
David Hogarth, chief information officer at Virgin Australia, added: “We are excited to partner with Sabre to lead the industry in modern airline retailing.
“This partnership supports our mission of being Australia’s most loved airline by offering our customers choice and a wonderful guest experience.
“The SabreMosaic platform will over time enable us to optimise our offers, enhance guest interactions, and build a competitive advantage in the market.”
Sabre designed SabreMosaic and related solutions with a modular approach, giving Virgin Australia the ability to operate in a hybrid environment as it evolves from traditional EDIFACT environment to full NDC and Offer and Order.
Virgin Australia will continue to use the SabreSonic PSS (Passenger Service System) and related solutions throughout its journey to an Offer and Order future.
Garry Wiseman, chief product and technology officer at Sabre Travel Solutions, said: “Virgin Australia along with other airlines has been a pivotal and consistent contributor to the development of the SabreMosaic platform.
“Virgin Australia’s insights have been instrumental in refining the scope and functionality of SabreMosaic. This demonstrates Sabre’s commitment to ensuring that its approach to Offer and Order evolution meets the real-world needs of airlines.”
